Three Tips for Email Marketing Campaigns – Improve your Click-Through Rates

One of the key metrics of email marketing is the click-through rate. Of course, if you have a high-click through rate, then it means that your prospects are actually taking time to read your emails. And the more prospects read your emails, then the more chances of you generating B2B leads from your email marketing efforts. So, if you're using a list of emails, or have a mailing list provider, here are some ways for you to spice up your tactics and achieve better click-through rates.

Quality of content – We can say that click-through rates and the quality of your marketing emails are directly proportional. Of course, your prospects will know how to tell whether the email you sent is something you've kept in stock, or if it is something genuine and appeals to their best interests. However, you can't spend too many of your business hours just formulating new emails to each and every single prospect on your email list, rather, you should focus on generating content that is relevant and captures the interests of your prospects in your target industry. If you're targeting IT companies, then tweak your content to attract them to your company. When your targeting specific industries, then make sure the quality of your content is relevant to your prospect and appeals to their interests. This will surely increase the click-through rate of your emails.

Link placements – When putting links in your marketing emails, then don't just place them all around the place. Keep in mind the top-middle-bottom principle when adding links to your emails. Also, you shouldn't clutter your email with too many links and place them in parts of your message where visibility is low. That is why as a rule of thumb, keep in mind the top-middle-bottom principle to ensure that your email looks professional and that the quality of your content is not compromised by excessive links and such. If your content is of good quality, then your click-through rates should go up and the likelihood of your prospects clicking on your placed links should increase as well.

HTML coding compatibility – When making marketing emails, always check your HTML coding. Some email platforms do not read and render HTML codes as well as others so your prospects will see a jumbled up email instead of what you intended to send them. If this happens, they would most probably skip your email and not even consider getting back to it at a later time. So when sending out marketing emails, check the compatibility of your HTML codes with what email platforms are available. You can consult your mailing list provider about these concerns.

Aside from these tips, also make sure to have a reliable list provider on your side. After all, the mailing lists you use are only as good as the people who generate them are. So if you want better results from your email marketing campaign, then make use of these tips. Also, don't forget to have a good mailing list in your hands.

Buying Lists from a List Provider – What you could be Getting Into

Maybe you've already considered using telemarketing as part of your marketing strategy in order to make more sales. You've maybe even already considered using direct mail and email marketing to produce even more results. To tell you the truth, these approaches do indeed get you the desired results. However, they can only ever be as effective when you use good leads and lists, or have an extensive business database filled with high-quality business contacts. That is why when wanting to launch a telemarketing campaign, or a mailing campaign, procuring a telemarketing list and mailing list is something that should be on the top of your to do list. That being said, you may need the help of a list provider.

So, just what are the benefits to working with a list provider? Well, for one, you can get customized lists which can help your cause and fuel your campaign. Here is what you could be getting:

• When buying telemarketing lists – Buying a telemarketing list is something you may want to consider as part of your preparations for launching a telemarketing campaign. Some people believe in generating their own leads through the implementation of their telemarketing campaign, but some of these people are sorely mistaken if they think that that alone will be enough to help them with closing sales and give them a steady incoming flow of leads. When you buy a telemarketing list from a list provider, you can expect these lists to be of good quality. Also, these lists were created with privacy-compliance in mind, meaning that you don't have to worry when using them as the list has already been “cleansed” and you won't be making contact with anybody who doesn't want to be contacted by a telemarketer, or any prospect that could be on the DNC list.

• When buying mailing lists – Buying a mailing list is good for any direct mail and email marketing campaign. By buying one, you can get a list of email addresses of even c-level executives! Also, these lists are created and done all the while adhering to privacy-compliance, something that makes sure that you only have access to business contacts that have already opted-in as part of the mailing list. Business contacts that opt-in are usually good to have especially since they most probably opted-in because they are looking for a better provider, or are in the market and looking for one. So if you're planning a mailing campaign, consider buying a mailing list to get the best results with your campaign.

• When buying from a list provider – Nothing is entirely wrong with buying business lists, telemarketing lists and mailing lists from a list provider. However, when working with one, you should always work with one that knows how to do effective lead generation. After all, lead generation through cold-calling is the best way to produce optimal results, something which applies even to the creation of these lists. So when picking a provider, it s best to work with one that specializes in and employs expert lead generators to create their lists for them.

If you're still planning to go through with a telemarketing campaign or even a direct mail and/or email campaign, then buying lists are sure to help a lot for your company.