Three Tips for Email Marketing Campaigns – Improve your Click-Through Rates

One of the key metrics of email marketing is the click-through rate. Of course, if you have a high-click through rate, then it means that your prospects are actually taking time to read your emails. And the more prospects read your emails, then the more chances of you generating B2B leads from your email marketing efforts. So, if you're using a list of emails, or have a mailing list provider, here are some ways for you to spice up your tactics and achieve better click-through rates.

Quality of content – We can say that click-through rates and the quality of your marketing emails are directly proportional. Of course, your prospects will know how to tell whether the email you sent is something you've kept in stock, or if it is something genuine and appeals to their best interests. However, you can't spend too many of your business hours just formulating new emails to each and every single prospect on your email list, rather, you should focus on generating content that is relevant and captures the interests of your prospects in your target industry. If you're targeting IT companies, then tweak your content to attract them to your company. When your targeting specific industries, then make sure the quality of your content is relevant to your prospect and appeals to their interests. This will surely increase the click-through rate of your emails.

Link placements – When putting links in your marketing emails, then don't just place them all around the place. Keep in mind the top-middle-bottom principle when adding links to your emails. Also, you shouldn't clutter your email with too many links and place them in parts of your message where visibility is low. That is why as a rule of thumb, keep in mind the top-middle-bottom principle to ensure that your email looks professional and that the quality of your content is not compromised by excessive links and such. If your content is of good quality, then your click-through rates should go up and the likelihood of your prospects clicking on your placed links should increase as well.

HTML coding compatibility – When making marketing emails, always check your HTML coding. Some email platforms do not read and render HTML codes as well as others so your prospects will see a jumbled up email instead of what you intended to send them. If this happens, they would most probably skip your email and not even consider getting back to it at a later time. So when sending out marketing emails, check the compatibility of your HTML codes with what email platforms are available. You can consult your mailing list provider about these concerns.

Aside from these tips, also make sure to have a reliable list provider on your side. After all, the mailing lists you use are only as good as the people who generate them are. So if you want better results from your email marketing campaign, then make use of these tips. Also, don't forget to have a good mailing list in your hands.