Top 4 Mistakes to Avoid in Newsletter Headlines

There could be a mind-boggling number of reasons why some of your B2B newsletters doesn't get good readership rates. One of these reasons could sometimes be your choice of headlines. You may not know it, but you might be making simple headline mistakes that have a profoundly-negative impact on your business list contacts. Here are the top four headline errors we should avoid.

1. A Lack of Originality. Poor newsletter response rates can sometimes be due to unoriginal and unimaginative headlines. If you rely on worn-out bits and pieces of marketing speak to stimulate your business list contacts’ interest, then you’re just wasting your time and effort in your newsletter campaigns. Develop your own headlines and make sure that they represent the characteristics you want to project to your recipients.

2. Being Too Predictable. When you’re at a point where your readers begin to anticipate and predict your upcoming headline with frightening accuracy, your approach to newsletter writing is in desperate need of a major overhaul. Avoid reusing the same or identical headlines. Instead, try to approach your labeling from a new angle or perspective. So, if you’ve already used the phrase “how to…” in newsletters to contacts in a US business list, don’t use it anymore.

3. Using Weak Words/Phrases. If your newsletter headlines don’t pack a strong punch, chances are your content won’t get much attention. Try using, but don’t overuse, more powerful phrases like “the truth about…” or commands like “boost output” in your headlines. Make sure your choice of words is appropriate to the type of contacts in your business list.

4. Becoming Excessively Promotional. Every reputable email marketing expert or business list service provider will tell you to avoid too much self-promotion in your campaign. As such, you should also refrain from using promotional newsletter headlines. Your headlines should avoid mentioning your offers and instead capture the value you want your readers to get from your newsletter.