Are You a Savvy Marketer? Dealing With Your Sales Leads Database

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A savvy marketer knows how he/she should market their brand. A savvy marketer knows not only that, he/she also knows that marketing to their sales leads database is a massive challenge that looms ahead in the distance. What many marketers do nowadays is try to figure out which of their campaigns can yield them the best performance. It is somewhat true that only ever one approach will work for a company, however, you can always make your campaigns more effective. Sure, one campaign may be better than the rest when it comes to generating sales and revenue, however that does not mean that you should rely on it alone.

Marketing is a challenge and having to deal with a large sales leads database is not making your job any easier. You have plenty of prospects to market to and thus you will need to learn which among your marketing tactics will work best with a particular prospect in the different areas of industries you target. Knowing which approach your prospects and potential customers certainly gives you an advantage, so it is best to start finding out what works and what does not.

So are you a savvy marketer who has to deal with a large contact database? Well then, here are a few words of advice for you:

Always remember to segment your contact lists.

Proper segmentation can help you determine how to approach your prospects. However, depending on which industry they are in, your approach may need to change. For example, we have prospects who do not respond to marketing emails but are more responsive when called by telemarketers, and vice versa. Always remember to segment your lists based on the different parameters and the behavior of your prospects in the sales process as well as when you first engage them. Proper list segmentation offers you the advantage of knowing how to react you prospects as well as when you should react to them.

Create different lists based on lead acquisition.

You can acquire leads through different ways. Some of the leads in your sales leads database may have come directly from the contact form on your website. Others may be followers of your company blog, and others may have just found you through search engines. Depending on how they have come to find your company, you can create different types of lists and find out which method of marketing to employ when you approach them. Followers of your blog and loyal readers may be more responsive when you use emails to communicate with them, thus they can be good leads to add to your mailing list. If you get leads that express an interest in receiving a call from one of your sales representatives, then it is a signal to add that lead to your calling list. Keep creating different types of lists based on lead acquisition to help you segment your large leads database.

There are plenty of other metrics you can use in order to determine the success rates of your campaigns, however numbers can only go so far in helping you find out how you doing in reality. Knowing how to market to your sales leads database is truly a challenge, but through proper segmentation you can at least make it more manageable and easier for you to focus on.

Related Content: From Dashboards to Contact Lists: Making Metrics Count