How to Market to Your Contact Lists Through Email Better

As successful as email marketing is made out to be by marketers who employ it, it can only truly shine when done the right way. One of those ways is to make sure that your email campaign work well with your other marketing strategies. Alone, an email marketing can indeed function. But when paired with other tactics, it can be even better. If you want to know just how you can improve marketing to recipients on your contact lists through email marketing, then you have come to the right place.

It's always a good idea to think about how you can pair up your email campaign with everything else you have going on. This allows you to maximize its effectiveness and get significantly better results through using email marketing. So, do you want to be able to utilize your marketing contact lists? Here is what you need to know:

Market to readers of your blog.

One of the best places to pull contacts from is your RSS feed. Readers of your blog are individuals who have taken an interest in your ideas thus, in a way, they will be more receptive to your marketing offers. The first thing to do is to segregate readers who you can possibly market to and those who you can't market to into your contact database. Of course, not everyone is a viable business client so you need to properly segment and target your database before you start marketing to your possible recipients. Nonetheless, readers of your blog should be part of who you market to. Keeping a blog means that you are most probably doing content marketing, so now you have an idea on how to pair up your content marketing strategy with your email campaign.

Market to people you connect with on social media platforms.

Your social media marketing campaign exists to help you establish an even greater online presence. This means that you're marketing to your brand to a far larger and exposed market. Being social helps greatly when you want to build better relationships with your prospects and current clientele. So, if you have a large number of followers, you can hope to market to them using emails. If you've connected with some of your prospects on the different social media platforms you are on, and they have expressed an interest in your brand, then the more likely they are to be positively receptive to your approach.

Market to prospects that you need to follow-up on.

An example we will use here is B2B telemarketing. When you use the phone for means of lead generation, or to do appointment setting to hopefully close sales in the future, then you aren't going to be getting a definite “yes” all the time. Well, such is to be expected when business-to-business are involved; nothing is ever settled at the drop of a hat, especially when you first make contact. As such, some of your prospects may need to take time to consider your proposal. As such, you will need to follow-up with them at later time. You can make use of email marketing to make and send quick follow-up messages that remind them about your previous engagement through the phone, or to inform them about your plans to talk again soon. In a way, it gets the job done and can help your calling campaign get more results.

So, do you have a large sales leads database jam-packed with potential recipients? If you do, then you can make use of email marketing in almost all of your approaches, given of course that you know how to employ it effectively so that it supplements your tactics instead of be a liability to them.