Marketing & Comedy – Humoring your Sales Leads Database

When you're marketing your brand to customers you have in your sales leads database, I'm guessing that you are very serious about it. But did you know that a little bit of humor goes a long way when it comes to marketing? In the uptight B2B world, you could do well to incorporate a little bit of humor as you do marketing. Not only is it effective when it comes to advertising products and services in certain industries, it also helps you break the ice with your less receptive audience.

Humor can help lift the mood when you are dealing with an otherwise cold audience. After all, you can't expect to bridge the producer-consumer gap if you can't get them to like your marketing offers, right? As such, maybe a touch of comedy may just help you out. Here's why adding humor to your marketing moves helps you connect with potential customers in your leads database:

Humor is easily detectable.

When you're reading a book you can easily discern whether it's going to get serious, when it's going to get depressing, or even when you think it's going to dive into a comedic situation. It's pretty much the same with your marketing offers. Humor is easily detectable by almost anyone (people with a sense of humor, at least) and can help capture the attention of your potential customers. You know just how hard it is to try and capture the attention of your target audience, so perhaps this could work well with your efforts.

Almost everyone has a sense of humor you can appeal to.

It's important to level with your customers. It shows that you care about them and respond to what they have to say. One way of appealing to them is through their sense of humor. Do you know your target audience the way you really think you know them? If you do, then you'll be able to use your zany wits to come up with something comedic in your marketing efforts. As stated in the point above, humor is easily detectable and can help catch the attention of potential customers in your target market, and maybe even draw in more of an audience.

Humor makes you look more human.

Some people don't like talking to answering machines. They like having real conversations with real people. That's why telemarketing is still very much prevalent for B2B uses. Adding a bit of humor into your marketing offers will surely get a few laughs out of some of your contacts in your contact database, and will of course make you look more like a living, breathing entity in their eyes. They'll know that whoever comes up with the marketing offers they're receiving is indeed human, and probably has a really good sense of humor.

A bit of comedy will do you good. A sense of humor will do you great. However, you also need to make sure that your type of products and services are indeed things you can implement using humor with. After all, you don't really want to be making a joke of an offer in places like the healthcare industry.

What's your idea of using humor in marketing?