If
you're using email marketing to get in touch with recipients on your
contact lists,
then we're pretty sure that you want to get results. Then again,
running a business means that you have to be results-focused and
anything less is well, not going to get you what you want out of your
marketing campaign. If you're planning to take your email campaign
further then there is a way for you to be able to make it more
effective in service your marketing objectives.
What
you can do to improve your messages is to implement something we call
the message map. Rather than creating marketing emails off of the tip
of your head, you can make much more sense and create messages with a
better appeal when you practice proper message mapping in your
campaign. This serves to let you utilize your message to the fullest
and get better results in marketing to recipients on your business
contact lists.
More
than just for targeting contacts on your lists, you can apply this to
your email campaign and even utilize all of your sales leads database if you
wanted to. Here are the steps to helping you come up with an
effective message map:
1.) Create a main idea (short headline).
You may want to grab a piece of
paper and a pen as you create your message map. The paper and pen
helps you by allowing you to actually create your map, allowing you
to see for yourself what your message will look like. Moving on, the
first thing to do is to come up with a main idea or short headline
for your email. You may want to encircle it since this will no doubt
be your main topic. Also, try to keep it as short as you can, down to
around 140 characters should be good enough to keep your prospects
interested. A short headline is a good headline in this case since
anything longer may disinterest your recipients.
2.) Create sub-points in relation to the main idea/headline.
The human mind can only process so
much at one time, and that is why it is best to create sub-points
rather than to go with a full-blown explanation and giant blocks of
text that may bore your readers and recipients of your emails. Going
back to the first part of this paragraph, we said that the human mind
can only process so much, as such it is recommended that you only
create three supporting points in relation to and that back-up your
headline. Keep in mind that these sub-points should be benefits and
not just more ideas that relate to your headline. Give your readers
and recipients the benefits so that they can understand what they can
better process your offers. To help you visualize better, take that
pen and paper and draw a vertical line from your headline down
through your three sub-points.
3.) State facts to support your sub-points/benefits that you stated.
Adding the benefits as part of your
message isn't going to have much of an appeal if you don't have any
real-world facts to back-up your claims. If there isn't any proof
behind an idea, a prospect may back away from the offer for fear that
they have no definite idea of what they're getting into, more so
since the results aren't there to assess. If you want to be able to
create effective marketing emails for your campaign and contact
lists, then you are going to have to be able to provide your
recipients with information they want to know and are going to have
to make sure that you can back-up that info with credible facts.
Now that you know these three steps,
we can move on to the fourth and final step: applying the message map
to your emails! Base your content creation for emails around this
three-step idea and start creating powerful messages for when
marketing to contacts on your lists. If you have a large contact database, then this should more than be of help to getting your email
campaign the ideal results.
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